. Florists' review [microform]. Floriculture. ac=i^:=ic ac ->^y*-^*-"^ ft. 3C II ll=3C MOTHERS' DAY ^ s»e AND THE FLORISTS i^-SP^tvv-^gii. A "day" the Trade has made, and a "day" the Trade must push along ASK THE average florist and he will tell you, if he can remember the name, that "we owe the success of Mothers' day to Miss Anna Jarvis— but the florist is wrong. Just take your head in your hands and think hard for a minute; it will dawn on you that we are indebted to Miss Jarvis for an idea, nothing more; for the success of the "day" we are to cred
. Florists' review [microform]. Floriculture. ac=i^:=ic ac ->^y*-^*-"^ ft. 3C II ll=3C MOTHERS' DAY ^ s»e AND THE FLORISTS i^-SP^tvv-^gii. A "day" the Trade has made, and a "day" the Trade must push along ASK THE average florist and he will tell you, if he can remember the name, that "we owe the success of Mothers' day to Miss Anna Jarvis— but the florist is wrong. Just take your head in your hands and think hard for a minute; it will dawn on you that we are indebted to Miss Jarvis for an idea, nothing more; for the success of the "day" we are to credit our- selves, us, we, the members of the trade who know a good thing when they see it and who are sufficiently progres- sive to push it along—Moth- ers' day is ours; we made it; we made it practically un- aided and alone—The Eeview and its readers—but it will go back on us unless we keep our shoulders to the wheel. Mothers' day is the second Sunday in May. In 1913 it falls early. May 11, so it is time to get busy. Perhaps it is worth retelling here, briefly, how Mothers' day came to be. Story of Mothers' Day. Mothers' day broke out sporadically all over the United States in 1908, It took the florists by surprise, as they had not heard of it. Many wrote The Review for information, the first letter coming from Chapin Bros., Lincoln, Neb. In the last issue of April, 1909, The Eeview brought Mothers' day conspic- uously to the attention of the whole trade, with suggestions for exploiting it—and you know the rest; it has put thousands upon thousands of dollars into the pockets of the trade. That first year, when The Keview undertook to trace the origin of Mothers' day, 't proved no easy task. The Women's organizations all dis- claimed responsibility but said, "It's a fine idea; we shall help it ; Finally, the search led, through the exchange editor of a Chicago daily, who had run a paragraph about it, to Miss Jarvis in Philadelphia, who con- fessed to ha
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
