Hardware merchandising October-December 1910 . s nothing more convincingthan practical demonstration. Take achair that has been knocked about. iRe-varnish one half of it, and show it in thewindow. State on a card how muchvarnish would be required to completethe whole job. and the cost of the tin,and brush. There is a large majority ofpeople, especially among the women folk,who have ne conception how a coat ofpaint, etc., alters the look of an articlethat has been badly knocked about. Manya ehair has been thrown away becauseof this lack of knowledge. The dealer need not confine his dis-play to
Hardware merchandising October-December 1910 . s nothing more convincingthan practical demonstration. Take achair that has been knocked about. iRe-varnish one half of it, and show it in thewindow. State on a card how muchvarnish would be required to completethe whole job. and the cost of the tin,and brush. There is a large majority ofpeople, especially among the women folk,who have ne conception how a coat ofpaint, etc., alters the look of an articlethat has been badly knocked about. Manya ehair has been thrown away becauseof this lack of knowledge. The dealer need not confine his dis-play to chairs alone. One merchant weknow of, while having his store redeco-rated, left half of the floor of his windowunpainted, while the other looked re-splendent in a coat of new paint. Acard was placed across the floor, bearingthe following words. Which looks bet-ter? The window was only left likethis for a eouple of days, but the mer-chant estimated that it brought him ina large amount of floor paint is no time of the year when a.
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
