. Handbook of church advertising. ADVERTISING PRINCIPLES APPLIED 35 An advertising campaign, by arrangement of words,type, and pictures, should suggest a related idea. Thetext of forty words should suggest a sermon of onehundred and fifty. A headline should start a completetrain of thought. If my appropriation allowed me topurchase only four hundred inches in the course of ayear, I should infinitely prefer to use eight inches perweek throughout the year, than ten displays of fortyinches each. Spasmodic advertising may produceresults, but it wiU not produce permanent results. * The power of sug
. Handbook of church advertising. ADVERTISING PRINCIPLES APPLIED 35 An advertising campaign, by arrangement of words,type, and pictures, should suggest a related idea. Thetext of forty words should suggest a sermon of onehundred and fifty. A headline should start a completetrain of thought. If my appropriation allowed me topurchase only four hundred inches in the course of ayear, I should infinitely prefer to use eight inches perweek throughout the year, than ten displays of fortyinches each. Spasmodic advertising may produceresults, but it wiU not produce permanent results. * The power of suggestion.—As a man thinketh inhis heart, so is he. All exhortations to right thinkinghave a sound principle of psychology for their justifi-cation. All thought tends to be reproduced in I ask, What is that crawHng object on the otherside of the room? your inclination is to look for old game of Simon says Thumbs Up, has itsinterest in the fact that the suggestion of Thumbs Upor Thumbs Down is apt to be followed r
Size: 1217px × 2053px
Photo credit: © Reading Room 2020 / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1920, bookpublishernewyo, bookyear1921
