. Canadian forestry journal. Forests and forestry -- Canada Periodicals. Canadian Forestry Journal, April, 1919 165 WILL OFFSET DAMAGE FROM LIGHTED CIGARETTES By the kindness of Sir Mortimer B. Davis, President, and Percy R. Walters, Vice- President, of the Imperial Tobacco Company of Canada, Montreal, every purchaser of Sweet Caporal Cigarettes, which have an enormous sale throughout the Dominion, will have his attention called to the need for care with lighted matches and cigarettes while in or near the forest. Last fall, at the request of the Canadian Forstry Association, the company consen
. Canadian forestry journal. Forests and forestry -- Canada Periodicals. Canadian Forestry Journal, April, 1919 165 WILL OFFSET DAMAGE FROM LIGHTED CIGARETTES By the kindness of Sir Mortimer B. Davis, President, and Percy R. Walters, Vice- President, of the Imperial Tobacco Company of Canada, Montreal, every purchaser of Sweet Caporal Cigarettes, which have an enormous sale throughout the Dominion, will have his attention called to the need for care with lighted matches and cigarettes while in or near the forest. Last fall, at the request of the Canadian Forstry Association, the company consented to insert fire warnings in cigarette packages commencing with the spring of 1919. Purchasers of cigarettes will now find in each package the following printed legend in readable type: "Please do not throw away a LIGHTED cigarette. "See that it is DEAD OUT. "Lighted tobacco and matches are especially de- structive in the FORESTS. "Living forests mean liberal employment. Dead forests employ nobody. "Don't be responsible for a dead forest. "This caution is printed as a contribution to THE FOREST CONSERVATION ;. Results of plantirm wliite pine and spruce near the Oka Monastery, Quebec. The pltinling was done direct from the forest over 30 years ago by the lale Father Lefebvre. using the labor of Indians and Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Canadian Forestry Association. [Ottawa] : Canadian Forestry Association
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