. Canadian forest industries 1916. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. 32 CANADA LUMBERMAN AND WOODWORKER July 1, 1916 Advertising—An Aid to Retail Dealers The Merchant's Duty to His Community Involves Active Business Campaigning—The Uplift of Good Advertising By J. B. Powell Two years ago an article entitled "How Advertising Affected the Construction of My Bungalow," appeared in one of the leading maga- zines of the business press. The article started out in this way: "About five months ago I employed an architect to prep
. Canadian forest industries 1916. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. 32 CANADA LUMBERMAN AND WOODWORKER July 1, 1916 Advertising—An Aid to Retail Dealers The Merchant's Duty to His Community Involves Active Business Campaigning—The Uplift of Good Advertising By J. B. Powell Two years ago an article entitled "How Advertising Affected the Construction of My Bungalow," appeared in one of the leading maga- zines of the business press. The article started out in this way: "About five months ago I employed an architect to prepare plans for a residence for myself and wife. Today the house is completed and ready for occupancy. "About four days after I gave the architect his commission I received a bulky package of literature on heating systems. Since that time I have received in all exactly one hundred and fifteen pieces of literature pertaining to house building. "I am open minded to all forms of advertising, likewise my wife, so we both determined to see exactly to what extent advertising entered into the construction of our home. Yes, we had just been married, so it had to be a bungalow, of course. "Therefore, the ads of bungalows stuck nut from the magazine pages like doorknobs, but this is too early on doorknobs, for that comes a little later in the ; The article told all about the selection of hardware, lighting fixtures, and so on, and then it came to the subject of lumber. "Now about lumber, and in this connection I had almost for- gotten something. Before our contract was let we were solicited by various retail lumber firms who wanted to look over our plans. Here we were initiated into some of the secrets of the trade! One lumber company said, 'Don't let that contractor Smith have the job, for he owns an interest in the Jones lumber yard, and everybody knows how punk they are,' and so on down the line. Before we let our contract we inquired into the contract
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