. Cranberries; : the national cranberry magazine. Cranberries. Ocean Spray New containers on market By CAROLYN CALDWELL Calling it the most important product introduction in 15 years, Ocean Spray President Hal Thorkilsen recently unveiled the cooperative's new flexible containers, which resemble cereal boxes but are airtight and sterUe. The so-called "flexible packaging" actually was introduced last month in New England and New York in the form of ounce, single serving three-packs of cranapple and grapefruit juice, with straws attached for easy drinking. Later in the year, o
. Cranberries; : the national cranberry magazine. Cranberries. Ocean Spray New containers on market By CAROLYN CALDWELL Calling it the most important product introduction in 15 years, Ocean Spray President Hal Thorkilsen recently unveiled the cooperative's new flexible containers, which resemble cereal boxes but are airtight and sterUe. The so-called "flexible packaging" actually was introduced last month in New England and New York in the form of ounce, single serving three-packs of cranapple and grapefruit juice, with straws attached for easy drinking. Later in the year, ounce, ready-to-serve containers, with a shelf life of six months, will be available. In the fall, liquid concentrates of cranberry juice cocktail and other products will be on super- market shelves in the new packages. Thorkilsen made the announcement about flexible packaging to more than 250 food retailing executives meeting in Canton, Mass. Explaining the management reasoning behind the decision to go with flexible packaging, Thorkilsen said the cost of glass and can packaging is expected to increase at an annual rate of 10 percent throughout the 1980's. "The need was apparent for a more economical form of packaging that would be acceptable to consumers, while enabling us to continue to provide high quality Ocean Spray products," he stated. Ocean Spray officials say the new aseptic paperboard and foil packaging requires less energy for processing than bottling or canning. Retailer advantages cited include energy savings (from elimination of freezing/ 8 refrigeration in store, during shipping and at warehouse) and weight savings (flexible ready-to-serve containers compared to 32 ounce bottles), as well as up to 50 percent increased shipping capacity and better shelf utilization. For consumers, say coop officials, the advantages will be savings of 5 to 25 percent depending on size, easy disposability and the convenience of storage at room temperature. Ocean Spray plan
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