. The American florist : a weekly journal for the trade. Floriculture; Florists. 108 The American Florist. Feb. s, advantage, and the retailer no doubt tries in his way to reach the people, but I am trying to impress on you the one fact that we are all in one boat and that boat is drifting for lack of some power that is not gaso- line. The retail florist without glass in any city is perhaps the most indepen- dent one of our fraternity. All he has to do is to stop buying and he is out of business. All his assets, usually the case when he fails, are an unex- pired lease, some poor accounts and a
. The American florist : a weekly journal for the trade. Floriculture; Florists. 108 The American Florist. Feb. s, advantage, and the retailer no doubt tries in his way to reach the people, but I am trying to impress on you the one fact that we are all in one boat and that boat is drifting for lack of some power that is not gaso- line. The retail florist without glass in any city is perhaps the most indepen- dent one of our fraternity. All he has to do is to stop buying and he is out of business. All his assets, usually the case when he fails, are an unex- pired lease, some poor accounts and an ice-box. I wager that nine out of ten of these men are above realiz- ing that they are with us in the boat that our success is theirs, although we all know how much of their fail- ure is ours. The retail florist so situ- ated with relation to what he sells is not independent, for the source of sup- ,,lv rules, but he will continue to rule so long as the producers allow it and no- longer. The retailer who realizes that he is in the boat and that the wel- fare of the one is the welfare ot all, is usually the man with the busy store who is trying to help move stock and who by so doing has increased his business. These men are the salvation of the grower. Then there is the retailer who grows his own product. I could almost defy you to name one who is not success- ful I can name many that are and some of them are among our best known men. in the profession, and why are they? Because they grow the goods and must sell it. There is busi- ness instinct there. They cannot . sign over the ice-box and leave the janitor to wash their name from the window. The spirit of self-preserva- tion keeps them at the task and I would be almost willing to state that they enjoy being business men in the • modern sense of the word. You will find the advertisements of these men in the daily papers of their home towns and people with moderate means in their stores, buying flowers. Some of these men wer
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
