Marketing (September-December 1908 & January-December 1909) . opened, and hundreds of othersalready established change hands. M f We maintain seventy-one circulation men constantly? visiting every city, town, village and cross-roads ^^?11 hamlet between the Atlantic and Pacific. By our-^ system of covering the field, our men are at onceinformed of every new merchant and every change. It istheir business to secure the new man as a subscriber tothe paper dealing with his line of trade. fl The circulation of our papers is always up to the minute, andthat is worth a great deal to our advertisers.
Marketing (September-December 1908 & January-December 1909) . opened, and hundreds of othersalready established change hands. M f We maintain seventy-one circulation men constantly? visiting every city, town, village and cross-roads ^^?11 hamlet between the Atlantic and Pacific. By our-^ system of covering the field, our men are at onceinformed of every new merchant and every change. It istheir business to secure the new man as a subscriber tothe paper dealing with his line of trade. fl The circulation of our papers is always up to the minute, andthat is worth a great deal to our advertisers. The Dry Goods Review The Canadian Grocer Hardware & Metal Plumber & Steamfitter Canadian Machinery & Mfg. News The T>ower House Bookseller & Stationer Printer & Publisher Also Publishers of The Busy Mans Magazine The Financial Post The MacLean Publishing Company T-, i . r> ., LIMITED 1 he Largest Commercial MONTREAL Publishing House TORONTO WINNIPEG • ti \7/Ar|j LONDON, ENG. NEW YORK m the W°rld CHICAGO SIX DAYS IN THE WEEK. IS READBY ALL THEBETTER CLASSES 1OF THE FRENCH %POPULATION OFMONTREAL THINK IT OVER! MONTHLY MAGAZINE published in the interest of CANADIAN ADVERTISERS EconomicAdvertising T. Johnson Stewart, Editor T. , Business Manager Vol. 1 Toronto, November, 1908 No. 3 SftaiiiM Taflks Effective Copy Essential A SUBSCRIBER, who is one of our biggest and bestnational advertisers, asks us to define effectivecopy. It is easier to ask a question of that naturethan it is to answer it. We are reminded of theold Scotchmans reply to the query: Is that goodwhiskey, Sandy? Guid whuskey! ejaculated the indignantold Scot. A whuskey is guid; but some is better than are almost inclined to make a similar answer to our sub-scriber regarding effective copy. But, we have no hesitationin saying that much copy appearing in our newspapers andperiodicals falls short of the standards experts judge copy the copy is weak, and by weak we mean indefinite, gen-er
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