. Canadian forestry journal. Forests and forestry -- Canada Periodicals. 1786 Canadian Forestry Journal, July, 1918 The Inroads of Timber Substitutes By M. a. (iHAiNGKR, Chief Fori:sti:r of Bfitish (Loumbia. "It is not merely a question of lind- ing new markets for British Columbia lumber to be sold in. It is a question of protecting the markets we've al- ready got. Where would the pro- vince be if any serious proportion of its existing lumber business were wiped out? It couldn't happen, you'll say. People have got to buy lumber. It's a staple article, like wheat. Well, they've been carry
. Canadian forestry journal. Forests and forestry -- Canada Periodicals. 1786 Canadian Forestry Journal, July, 1918 The Inroads of Timber Substitutes By M. a. (iHAiNGKR, Chief Fori:sti:r of Bfitish (Loumbia. "It is not merely a question of lind- ing new markets for British Columbia lumber to be sold in. It is a question of protecting the markets we've al- ready got. Where would the pro- vince be if any serious proportion of its existing lumber business were wiped out? It couldn't happen, you'll say. People have got to buy lumber. It's a staple article, like wheat. Well, they've been carrying on a searching investigation into the lumber trade of the United States, and this is what they've found as a result: Just one- fifth of the entire lumber market that existed eight years ago has been wiped out. Wiped out by substitutes: steel, concrete, bricks, patent roofing, as- phalt paving; wiped out in some cases because the substitute was the better article, but in far too many cases simply because the makers of sub- stitutes used modern selling methods and the lumbering industry did not. There is no belter selling method than giving good service to the con- sumer, helping him to use your material and to get the best value out of it. That is the method adopted in this province. Many a sale of British Columbia lumber has been made to prairie farmers who have been sup- plied with bu'kbng plans, and bills of material showing them how easih and well they can build barns or sheds or chicken houses with British Columbia lumber. And, just as we have done in this case, we hope to co- operate withour lumbermen and get all the best selling methods carried out in this communiiy effort to in- crease the sale of British Columbian lumber. In short, persistent market work is one of the most practical methods of forest* conservation there is. Our American friends are engineer- ing some progressive ideas. For in- stance, in the interest of forestry they've allowed the export mills of t
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