. America's oldest daily newspaper. The New York Globe. cmin^dak Bomvit Teller Cimbels Hcam Lord & Taylor McCrccry It is significant that sixteen of New Yorks leadingretail shops have totalled more advertising in The Globeduring 1918 than in any other paper—significant be-cause their check-up on reader-responsiveness is themost accurate possible. Here are the shops and hereis the record in agate linesr Vnr 1914 Year 1919 Vtir I9ia Year 1917 Yur 1919 il^iiniiiilinii MacyOppcnheint & CollinsFranklin SimonSternStewartWancnnakcrCidding J The Newlfork Globe Member Audit Bureau of Circulations JASON
. America's oldest daily newspaper. The New York Globe. cmin^dak Bomvit Teller Cimbels Hcam Lord & Taylor McCrccry It is significant that sixteen of New Yorks leadingretail shops have totalled more advertising in The Globeduring 1918 than in any other paper—significant be-cause their check-up on reader-responsiveness is themost accurate possible. Here are the shops and hereis the record in agate linesr Vnr 1914 Year 1919 Vtir I9ia Year 1917 Yur 1919 il^iiniiiilinii MacyOppcnheint & CollinsFranklin SimonSternStewartWancnnakcrCidding J The Newlfork Globe Member Audit Bureau of Circulations JASON ROGERS, Publisher CirculaUon (This advertisement prepared by the H. K. McCann Co. of New York, N. ¥.,does not necessarily represent the estimate of The Globe by that agency, butrather their view regarding The Globes strongest appeal as an advertisingmedium.) 151 THIS ADVERTISEMENT WON $100 IN THE GLOBES $1000ADVERTISING AGENTS COMPETITION 180,000 NEW YORK FAMILIES And This Chart Shows You How to Reach Them! 1914 1915 1916 1917 1918. i9ia AGiOt UKU GLOBE 2566J47SUN i,^ JOURNAL -S- WORLD MAIL »0.»T« TEUXaiAM ;« NO MORMmc OR SU^aMy PAPEB HAS EVER EXCEEDED UMU Eipert* on merchandising will tell you that you willdo well to watch how the successful department stores plantheir advertising campaigns. The department stores useadvertising to an extent reached by few concerns in otherlines of business: therefore, having made an exhaustivestudy of advertising mediums for years, no business con-cern is better qualified to judge of ihe relative merits ofthose mediums. Sentiment cuts no ice with the de-partment stores, in their selection. They place their ad-vertising on the sirinly business basis of. How well doesthis medium pay? The chart above shows the amount ol advertising, magate lines, used by sixteen of the largest retail stores inNew York Cily. during the past five years, in the eveningnewspapers of New York Cily. Th
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