. Florists' review [microform]. Floriculture. 18 The Florists^ Review May 10. 1917. THE DELIVERY PROBLEM r)«virrs>rtrirsvir)«virir»iri«vit«tiri«\ir)«tiri«tir«vir)r^ HOW MOTORS SOLVED IT. Florists Were Pioneers. Manufacturers of automobiles for de- livery purposes generally recognize that florists were among the first to test motors for commercial purposes and that there are few lines of business in which the automobile has been so gener- ally adopted for delivery work. Indeed, florists began to try out motor delivery before there were any widely known commercial motor vehicles. The desire f
. Florists' review [microform]. Floriculture. 18 The Florists^ Review May 10. 1917. THE DELIVERY PROBLEM r)«virrs>rtrirsvir)«virir»iri«vit«tiri«\ir)«tiri«tir«vir)r^ HOW MOTORS SOLVED IT. Florists Were Pioneers. Manufacturers of automobiles for de- livery purposes generally recognize that florists were among the first to test motors for commercial purposes and that there are few lines of business in which the automobile has been so gener- ally adopted for delivery work. Indeed, florists began to try out motor delivery before there were any widely known commercial motor vehicles. The desire for speedy, stylish delivery prompted many a florist to buy a pleasure car, remove its body and put on a specially built panel top for de- livery work, before there were any solicitous salesmen offering vehicles specially built for the purpose. A Special Problem. A florist's delivery problem is differ- ent from that of most other business men. To begin with, nearly all flower orders are rush orders; quick action is demanded. If the customer does not put off ordering, the florist likes to delay delivery as long as he can. Flowers never benefit by waiting an event; they do not improve after they have left the florist's hands. Consequently, if it is a funeral design or a corsage bouquet, delivery is made as near the hour of use as safety will permit. It was obvious that the motor car, traveling fifteen to twenty miles an hour in city streets, would have many advantages over a liorse-drawn vehicle traveling at best not more tlian six miles per hour, and tliat only for short distances. With a motor the florist can delay the start on his route until hours after tlie limit with his slower conveyance. He accomplishes as much in one hour with his car as he could do in three hours with his wagon. There are not so many florists who keep a ear going continuously as there are who provide a good load for a late afternoon trip. The Advertising Value. In addition to enabling the floris
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
