Hardware merchandising January-March 1911 . e purchasemoney in the cash register. But, in thelong run, theyre worth a lot in divi-dends. And its in the long run andnot in the one immediate sale that abusiness is made or marred. Customer knows it all, anyhow, andhell warm up under the collar the min-ute I try to tell him. Not a bit ofit, my friend. The customer likes totalk to a man who understands the jobin hand. He resents your advice onlywhen, by the light of his own clearerknowledge of the subject, he sees that\ou are stumbling on through a mentalfog. And that brings us down to the gistof t
Hardware merchandising January-March 1911 . e purchasemoney in the cash register. But, in thelong run, theyre worth a lot in divi-dends. And its in the long run andnot in the one immediate sale that abusiness is made or marred. Customer knows it all, anyhow, andhell warm up under the collar the min-ute I try to tell him. Not a bit ofit, my friend. The customer likes totalk to a man who understands the jobin hand. He resents your advice onlywhen, by the light of his own clearerknowledge of the subject, he sees that\ou are stumbling on through a mentalfog. And that brings us down to the gistof the thing. Do you. yourself know—do you know how? For, in order to show a man how to doa thing, you must yourself clearly un-derstand how to do it. That means that you must study thegoods and know their fullest possibil-ities. You say thats a big order? May-be it is, but youre just your whole lieftime before to be the business part ofyour life—at least, its groundwork. Onit you may build a superstructure of.
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
