. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Fig. 8. Ledge Decoration by Durant Merc, This illustration shows a very neat simple scheme of decorating the ledge above thedress-goods department. If more stores kept their side walls and ledges perfectly clean andkept an ever-changing display of dress goods on this ledge they would notice a healthy in-crease in the sales of this department. Small potted palms were placed between each drape,and added materially to the decorative effect. 301 Draping Fabrics in tiik Store Interior. Figs.
. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Fig. 8. Ledge Decoration by Durant Merc, This illustration shows a very neat simple scheme of decorating the ledge above thedress-goods department. If more stores kept their side walls and ledges perfectly clean andkept an ever-changing display of dress goods on this ledge they would notice a healthy in-crease in the sales of this department. Small potted palms were placed between each drape,and added materially to the decorative effect. 301 Draping Fabrics in tiik Store Interior. Figs. 9 and 10. Interior Ledge Trims by Will Bates for A. Livingston & Sons, Bloomington, Illinois This is not as heavy a trim as is usually used ; it made the store look very spring-like and caused much favorable comment. Simply a peach tree in full bloom alternatingwith a white flower box mounted on a stump of white birch. The peach trees wereal&o made out of the branches of white birch. These same branches and flower boxes wereused around the posts and down the center shelving. One reason that many merchants are more willing to display merchandise on the ledgeand about the store in the winter is because there is not so much dust flying into the store,and therefore, the goods are not so apt lo lie damaged. Then, too, there is not so mucli lui^hl sunlight abroad lo get into the store and fadesome of the fabrics. Naturally you will want to show seasonable goods, such as silks and wool goods in thefall and winter and cotton goods in summer. The same reason for watching the seas
Size: 1655px × 1509px
Photo credit: © Reading Room 2020 / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913
