. Florists' review [microform]. Floriculture. 24 The Florists' Review SEPTEMBElt 8, 1921. MAKING MORE FLOWER BUYERS. Upbuilding Out Business. In tlie article in The Review of Sep- tember 1 we were discussing the ques- tion, "What is the outlook for the flo- rists' business during the coming sea- son?" Assuming that the business will be just what florists themselves choose to make it, let us consider in this ar- ticle some of the things florists may do in order to keep the business on the high plane it now occupies. None of us can tell for a certainty what the future holds in store fo
. Florists' review [microform]. Floriculture. 24 The Florists' Review SEPTEMBElt 8, 1921. MAKING MORE FLOWER BUYERS. Upbuilding Out Business. In tlie article in The Review of Sep- tember 1 we were discussing the ques- tion, "What is the outlook for the flo- rists' business during the coming sea- son?" Assuming that the business will be just what florists themselves choose to make it, let us consider in this ar- ticle some of the things florists may do in order to keep the business on the high plane it now occupies. None of us can tell for a certainty what the future holds in store for us. At best, we can but be guided by gen- eral conditions in the commercial world. Wlipn we hear of large factories being shut down or running on half time, it means a proportionate reduction in divi- dends. Admitting for the sake of argu- ment that the workers arc not the flo- rists' important customers, when you touch dividends you are touching the purse of those whom some of us arc wont to look upon as the natural flower buyers. Way Won by Work. Why should we look upon any class in this country as natural flower buyers? Florists are the last men in the country who should do this. The business itself should teach them differently. Let me give you an example. The writer can remember when as a boy he worked in his father's range, in which there was a rose house containing Saf- rano, Isabella Sprunt and Bon Silene. These were considered the best roses of the day. As I go into a modern range today and look at Premier, Madame Butterfly, Columbia, etc., I often think of that old rose house with its 10x12 glass and its brick flues. How has this improvement been brought about? The first-mentioned varieties were certainly tlie natural varieties of that time, but by brains, patience and hard work the new and better varieties have taken their place. Had it not been for such men as E. Gurney Hill, Dr. Van Fleet and John Cook, men with a vision of the future, we might still be growing t
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
