. Florists' review [microform]. Floriculture. niGHT r\jn^ Swidj>. Mjy 10. :? s<1 a^tiV offictjlly throultMut tV VnivtJ Sutfs to ^ti«*r ftthoal4 br withoul a Bot»*t oo Mothfrs' Each one'Should do his best to keep alive the observance of this beautiful day Detroit Omitted the Names. to pay $10 each and use. a full page that costs $100. Eggs in One Basket. Whenever prospective advertising de- velops there always is the cry of "Be fair" on the part of the minor publica- tions—they always want their '' share.'' But experience has proved that the best results' are had, not by dividin
. Florists' review [microform]. Floriculture. niGHT r\jn^ Swidj>. Mjy 10. :? s<1 a^tiV offictjlly throultMut tV VnivtJ Sutfs to ^ti«*r ftthoal4 br withoul a Bot»*t oo Mothfrs' Each one'Should do his best to keep alive the observance of this beautiful day Detroit Omitted the Names. to pay $10 each and use. a full page that costs $100. Eggs in One Basket. Whenever prospective advertising de- velops there always is the cry of "Be fair" on the part of the minor publica- tions—they always want their '' share.'' But experience has proved that the best results' are had, not by dividing the available funds by the nuriiber of publications in the field, but by using big, strong, striking display in the one paper read by the most people of the class the advertiser wants to reach. In every city, as in every field, there is some one best paper. Ordinarily that one best paper is a long way ahead of the second best paper. And any man can pick out that one best paper independently of anything the solici- Mothers^ Day Sunday, May 10th REMEMBER your mother. EMEMBER that no mat- ter how much you do for her, you never can do enough to repay her, that you never can do too much to show appreciation of her love. By buying flowers or a pretty plant for her, or by wearing a flower in her honor on the day set aside for this purpose, you can show your ap- preciation in a good way. Mothers' day thi!< year falls on May 10th. Your Florist is excep tionally welf prepared to take care of your Mothers' Day wants. Just tel- ephone to him. Be sure to remember your mother if only by wear- ing a blossom on your coat lapel. Mothers' Day May 10th. How Clevelanders Did It. tors- may say. For any florist, any- where, at any time, the one best paper for him to use is the one that carries the largest volume of advertising di- rected at the same class of people the florist wants to reach. If the florist's offe? is a special sale of violets at 19 cents per bunch, then he wants to print h
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
