. Hardware merchandising 1895 . profit thanthey were making by handling a cheap lineof goods, and endeavoring to convince mycustomers that they were just as good as thestandard make and higher priced goodshandled by my neighbors. I found that thepublic was by no means so gullible as Ithought, and that much of the trade, whichI should have controlled, was drifting toother stores. I changed my tactics, put ina first-class line of stoves, made a fair priceon them, and advertised energetically. SoonI found my fortunes changing, and by deal-ing in an honorable and straightforwardway, I built up a g
. Hardware merchandising 1895 . profit thanthey were making by handling a cheap lineof goods, and endeavoring to convince mycustomers that they were just as good as thestandard make and higher priced goodshandled by my neighbors. I found that thepublic was by no means so gullible as Ithought, and that much of the trade, whichI should have controlled, was drifting toother stores. I changed my tactics, put ina first-class line of stoves, made a fair priceon them, and advertised energetically. SoonI found my fortunes changing, and by deal-ing in an honorable and straightforwardway, I built up a good trade, which I havemaintained during a business career of overtwenty years. Of course you will not usemy name, but I am perfectly will ng thatyou should cite my experience, together withany comments you may wish to make in or-der that any young men who may read it,and who may be starting in the stove busi-ness, or who may contemplate such a step,may have their success doubly assured byavoiding the egregious mistake I Ho Other Stove Can boast the advantages which the Patent Duplex Flue gives to the DUCHESS OF OXFORD This is an air flue around both sides andback of the fire-box, carried down in frontof the front oven plate and around a fluestrip under the front part of the ovenbottom. It affords thorough ventilation to the ovenand keeps it uniformly heated, and at thesame time the durability of the fire-box lin-ing is doubly increased by this volume ofair passing around it. They are easy to sell andalways give satisfaction. THE GURNEY FOUNDRY CO., Ltd., TORONTO. THE GURNEY-MASSEY CO., Ltd., MONTREAL. HARDWARE AND METAL 21 ATTERSON &
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