. Florists' review [microform]. Floriculture. 6 The Florists^ Review Jolt 26, Iftll quired, plus a recognition of the enthu- siasm with which the work is under- taken. Therefore a representative who merely forwards the orders that come his way in the natural course of events is not entitled to so large a percentage as is the representative who always has his principal's interest in mind—in other words, who goes out and hustles for business. How would you figure it, reader! THE CASKET SHOWER SFBAY I noted with interest the illustration in The Eeview of July 11, page 7, of the shower casket spra
. Florists' review [microform]. Floriculture. 6 The Florists^ Review Jolt 26, Iftll quired, plus a recognition of the enthu- siasm with which the work is under- taken. Therefore a representative who merely forwards the orders that come his way in the natural course of events is not entitled to so large a percentage as is the representative who always has his principal's interest in mind—in other words, who goes out and hustles for business. How would you figure it, reader! THE CASKET SHOWER SFBAY I noted with interest the illustration in The Eeview of July 11, page 7, of the shower casket spray. In the article ac- THE MODERN STORE FRONT. Its Business-Bringing Power. Everyone recognizes the value of an attractive window exhibit, but how is a fine display to be achieved without a modern window? In our effort to enliven sales—create more business and boost our regular business—we may be overlooking the simplest and most effective means—our store front. Our stock may be just the kind re- quired for our trade; our service may be well developed; our store policy may be adjusted to our local conditions—but. A Modeni Front is Essential to Attractive Window Display. companying the illustration it is stated that, so far as known, this form of spray is original with W. Eosenthal, of the Boston Cut Flower Co., Boston. Concerning this I would state that we have made several shower casket sprays during the last year. We find it to be a highly acceptable variation from the usual large spray. It also works in finely when made up to be used as a casket cover, when something is wanted not so heavy or large as a complete casket blanket or cover. Made up "double ended," with a chiffon or broad ribbon tie in the center, it gives a splendid effect and uniform satisfaction. We have used valley and adiantum in connection with the narrow ribbon in the shower. Instead of attaching the shower at the base, as in the usual shower bouquet, we attach the shower part so as to f
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