Moving Picture News (1911) . if the petty detailsof scenario writing were beneath your lordlynotice. The scenario editor has little use for theseself-imagined geniuses and their half-baked a neatly typewritten and an orderly arrangedmanuscript is a delight to his eyes, a sort of opensesame to his favoring write scenarios that will have a depressing effecton the audiences. Always, if possible, and itusually is, end the play happily. There are enoughreal sorrows in the world without adding anyfictitious woes to the sum total. It is alwaj^s bet-ter to make your audience la
Moving Picture News (1911) . if the petty detailsof scenario writing were beneath your lordlynotice. The scenario editor has little use for theseself-imagined geniuses and their half-baked a neatly typewritten and an orderly arrangedmanuscript is a delight to his eyes, a sort of opensesame to his favoring write scenarios that will have a depressing effecton the audiences. Always, if possible, and itusually is, end the play happily. There are enoughreal sorrows in the world without adding anyfictitious woes to the sum total. It is alwaj^s bet-ter to make your audience laugh than it is to makeit weep. This does not mean that there shouldbe no sighing and weeping in any of the scenes,but that you should always have the clouds breakin the last scene and give the sun a chance toshine through on your hero and heroine. BEN T. SHULBERG Ben T. Shulberg, formerly with the Evening :\Iail andlately on the editorial staff of Film Reports, is now connectedwith the Rex Film Company as publicity LOST ILLUSIONS! WE ALL HAVE LOST ILLUSIONS! We who write and read this—how many pet dreamsand schemes we have seen shattered, how often andlong we have eagerly waited for Things That NeverCame, how many times we have watched for theDawn that Never Broke. Just night—bleakness andblackness—failure and folly—pain and the death ofthe summer rose! This Is Just an Allusion to LOSTILLUSIONS RELEASED THURSDAY, OCTOBER 5th It is a graphic tale of a married womans love for amarried man (a married man not her husband), andruns the gamut of all the human emotions. In theend peace and purity prevail, and virtue (and Rex)is triumphant! IT IS UNNATURAL FOR ONE TO BEWITHOUT LOST ILLUSIONS REX MOTION PICTUREMFG. CO. the concern thats concerningeverybody 573 ELEVENTH AVENUENEW YORK CITY Sales Company says if there is anyone who doubtsthe quality of Rex he is Lost to Delusions! 10 THE MOVING PICTURE NEWS THE OLDEST AND LARGEST INDEPENDENT FILMEXCHANGE IN NEW ENGLAND T
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectmotionpictures, booky
