. Canadian grocer April-June 1918. pression which is beingused in connection with this firms goodsis Quality First, their idea being toconvey to the trade and public that theAcme Vinegar Company put qualitybefore other considerations in the manu-facture of their products.* * * THE INDIAN NAME FOR THEROBIN The name O-Pee-Chee is the Indianname for the robin. It appears in Long-fellows song Hiawatha: Do not shoot us, Hiawatha!Sang the O-Pee-Chee, the robin;Sang the blue-bird, the Owaissa,Do not shoot us, Hiawatha!The scene of this piece of poetry is onthe shores of Georgian Bay, and inselecting
. Canadian grocer April-June 1918. pression which is beingused in connection with this firms goodsis Quality First, their idea being toconvey to the trade and public that theAcme Vinegar Company put qualitybefore other considerations in the manu-facture of their products.* * * THE INDIAN NAME FOR THEROBIN The name O-Pee-Chee is the Indianname for the robin. It appears in Long-fellows song Hiawatha: Do not shoot us, Hiawatha!Sang the O-Pee-Chee, the robin;Sang the blue-bird, the Owaissa,Do not shoot us, Hiawatha!The scene of this piece of poetry is onthe shores of Georgian Bay, and inselecting this trade mark, the idea wasto have a Canadian name, something thatwas original and not likely to be used inthe same connection by any other firm orindividual. We believe that possibly theIndians were the first to make use ofgum in the way it is used to-day, and June 28, 1918. partly for that reason the Indian namewas selected. In making the selection ofa name as a trade mark, the custom is,we believe, to obtain a large number of. names and make a selection. This wasldone when the name O-Pee-Chee waslselected. At the time our trade marklwas selected the president of the O-Pee-Chee Gum Company, London, Ont., waslespecially interested in things pertainingfto Indian life, hence his interest in In-dian names. This had considerable in-lfiuence in favoring the adoption of this|name as a trade mark. * * * SAUCE sauce was originally manufacJtured by Garton & Co. before beinj,taken over by the Midland Vinegar Com-pany, Birmingham, England. When the idea of making a thicklsauce at a popular price was decidecupon, twenty different samples of blend^ of sauce were made, and were given t(Jeach of the salesmen, who submittedthese to their different customers tJtaste. These twenty blends of saucjwere reduced by public decision to thJfinal one, which is now made unde| Sauce. The name came about by the suggetion of a man who was tasting th|samples of sauce, and who stated tha
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Keywords: ., bookcentury1900, bookdecade1910, bookidcangroceraprjune1918toro
