In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became major competitors to leading brands. One of the earlier Turkish tobacco cigarettes, Mogul, was introduced in 1892 by the New York-based Greek tobacconist Soterios Anargyros. Though likely made of a Turkish blend, Moguls were advertised as 'Egyptian Cigarettes'. Many of the Mogul advertisements presented high society models in Western apparel, positioning the cigarette as a luxury product, while others incorporated Orientalist motifs or models dressed in Middle Eastern dress.

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