Advertising and selling : principles of appeal and response . In all sections/Ae result the same Cfean.£V£N Healat LEAST Cost M^WMI^WWM^ u NDER a/icondltiooa and in all secHoas, Under- Following Ihe municipal eiamrle of Mlnoeapolls .?» ore happily the same —c/ean. In heating her sheiter houses, New York has alsc fn beat at ic»it pombla cost. Just imagine Instiled Underfeed boilers la Zoological Garder dtiog a tea-room bouse In MIchigaa for Stb. Buildings, because Underfeed heat is cAcdpesfaiK A saving of one-half to two-thirds of coal bills each year is assured 6y BecK-miuamson Underfeed HEATI
Advertising and selling : principles of appeal and response . In all sections/Ae result the same Cfean.£V£N Healat LEAST Cost M^WMI^WWM^ u NDER a/icondltiooa and in all secHoas, Under- Following Ihe municipal eiamrle of Mlnoeapolls .?» ore happily the same —c/ean. In heating her sheiter houses, New York has alsc fn beat at ic»it pombla cost. Just imagine Instiled Underfeed boilers la Zoological Garder dtiog a tea-room bouse In MIchigaa for Stb. Buildings, because Underfeed heat is cAcdpesfaiK A saving of one-half to two-thirds of coal bills each year is assured 6y BecK-miuamson Underfeed HEATING 1? WARM AIR U STEAM-HOT WATER SYSTEMS rURNACES-I)OILERS. Sai>5 Coupon Thd^y SjIVE CoqWUL cWnilAMSON CO, 306 W. Fulh Sfrett, Ciacinud, Ohio underfeed isiSft^^oisS*--• Illegibility and Strain Are Produced by Too Great VarietyOF Type Faces, Interrupted Lines and Ineffective Spac-ing. All of these make rhythmical movements and adjust-ments impossible. printed matter. The eye tends to follow the up-per part of the line of letters, and the upper partsof the type faces are the parts which show varietyand differentiation as between the different let- 183 PRINCIPLES OF APPEAL AND RESPONSE ters. Partly for this reason the lower case let-ters are more easily perceived and read than are ^l^^lalbminirauerpmio ^^ ^}^M^
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License: Licensed
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
