. The Pharmaceutical era. reparations which affordliberal profits to the retailer are the best sellers, andthat many of the big department stores, which are sup-posed to sell a lot of proprietaries at cut-rates, sell abigger lot of their own goods at full prices. (Cut No. 249) ? PAYING THE FREIGHT. Paying transportation charges is regarded as one ofthe necessary evils of business, and the necessity of it isnever questioned, even though the equity of rates maybe. Of course, paying freight doesnt pay the ownerof goods, but it is accepted as a business penalty withfairly good grace. There is some
. The Pharmaceutical era. reparations which affordliberal profits to the retailer are the best sellers, andthat many of the big department stores, which are sup-posed to sell a lot of proprietaries at cut-rates, sell abigger lot of their own goods at full prices. (Cut No. 249) ? PAYING THE FREIGHT. Paying transportation charges is regarded as one ofthe necessary evils of business, and the necessity of it isnever questioned, even though the equity of rates maybe. Of course, paying freight doesnt pay the ownerof goods, but it is accepted as a business penalty withfairly good grace. There is some analogy between this feature of businessand advertising. The money spent for advertising may,with but little strain upon the imagination, be consideredas the transportation charges upon getting people intothe store. Unlike the more familiar freight charges, therates are not so flexible and the transportation can bemade to pay. The just and unjust; the able and un-able; the prosperous and unprosperous, are treated alike. A Hint for Vacation. If It is spent away from home—if theressight-seeing:, BRING IT ALL. BACKWITH YOU IN PICTURES. Vacationlasts longer when you do this and it canbe easily done with one of our PHOTOGRAPHIC OUTFITS. Cost of complete outfits, if to $ and they give more pleasure for themoney than anything we know of. We are always pleased to show and ex-plain them. KNIGHT & DAT, Druggists. as to freight rates, and get Identical service and results,while in advertising the rates may be uniform, but thesmart advertiser has a big advantage and gets moreresults. He pays the freight and he gets the advertiser who isnt so able pays the freight, butdoesnt get the people. In the latter case the fault isnot with the advertising charge as an item of expense,but with the advertiser. He may be paying freight onan advertisement or a vehicle which has no power ofmoving or transporting people. He may be paying freighton an empty car. On the other hand, he may be ab
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Keywords: ., bookcentury1800, booksubjectdrugs, booksubjectpharmacy, bookyear1
