Hardware merchandising (January-June 1902) . y inhabited territory. 1 am satis-fied as to the future. Letters should beaddressed to Dawson, Yukon, Canada,not to Dawson, Alaska. SENSE-THEN BREVITY. Year in and year out the student inadvertising is enjoined to be brief. Al-most everyone who writes about advertis-ing makes sage observations aboutbrevity. One person will talk of the pos-sibility of condensing a novel into twopages, and someone else will take a column as his standard and protest thateverything essential in it might have beensaid in one paragraph. We claim that itis possible to carr
Hardware merchandising (January-June 1902) . y inhabited territory. 1 am satis-fied as to the future. Letters should beaddressed to Dawson, Yukon, Canada,not to Dawson, Alaska. SENSE-THEN BREVITY. Year in and year out the student inadvertising is enjoined to be brief. Al-most everyone who writes about advertis-ing makes sage observations aboutbrevity. One person will talk of the pos-sibility of condensing a novel into twopages, and someone else will take a column as his standard and protest thateverything essential in it might have beensaid in one paragraph. We claim that itis possible to carry the idea of brevitytoo far. We have seen advertisementswhich were nothing but a croup of dis-jointed sentences. On one occasion Lincoin was asked how long a mans leesought to be. .lust long enough toreach the ground, was his reply. Andso it is with an advertisement. It shouldbe just lone- enough to tell a story com-pletely. Mercks Report. CANADIAN HARDWARE AND METAL 31 BURMAN & SONS cuppers Established 1871. BIRMINGHAM, ENG. %*i™::.. NO. 297. NO. 3—POWER CLIPPER, with Wrist Joint. (The Czar of supplied tcK The King of Denmark.(Earl Roberts, Etc., Etc.
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Keywords: ., bookcentury1900, bookdecade1900, booksubjectimpleme, bookyear1902
