. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST MOSS'S RISE AT VINITA. Teacher to Florist. The illustration on this page repre- sents progress and docs honor to the town of Vinita, Okla., where E. E. Moss, the builder, resides and operates his florists' business. These buildings are of white stucco on hollow tile and con- crete, making them virtually fireproof. A big basement furnishes the work- room, cold storage room and dark room for starting bulbs. The main floor has a waiting room and workroom, while the upper story is used f
. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST MOSS'S RISE AT VINITA. Teacher to Florist. The illustration on this page repre- sents progress and docs honor to the town of Vinita, Okla., where E. E. Moss, the builder, resides and operates his florists' business. These buildings are of white stucco on hollow tile and con- crete, making them virtually fireproof. A big basement furnishes the work- room, cold storage room and dark room for starting bulbs. The main floor has a waiting room and workroom, while the upper story is used for supplying supplies of all kinds. The buildings are valued at $15,000. Mr. Moss's business was started on pure "nerve," as the Tulsa Daily World, in a long article, recently stated. Like many other successes, Mr. Moss started at the bottom. For thirteen years before his venture into business, Mr. Moss had been an instructor in literature in the Normal school at Chilli- cothe, Mo. He took a correspondence course in floristry from Cornell Uni- versity, and then started out with $1,500, all he could borrow. The es- tablishment now covers about half a block and there are four greenhouses, with 12,000 square feet of glass, which do an average business of $12,000 an- nually. A heating system recently in- stalled is equipped with an 80-horse- power boiler, which is established in a room with 12-inch concrete walls. The Bewards of S«rvice. "To what do you attribute your abil- ity to get and hold the business?" was asked Mr. Moss. "Well," he said, "it used to surprise me much when, after calling me over the telephone at, say, 8 a. m. and asking if I could ship some. flowers for a funeral on the 9 o'clock train, and I would do it, the customer would send me a check and thank me profusely fot my promptness. The sur- prising thing to me was that customers should thank me for doing what was to my own interest to do. But I have found out since that many
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
