. Florists' review [microform]. Floriculture. Vr^^MII ?EeVie>»:: MEMORIAL DAY i^ GROWING GREATER Easter and Mothers' day this year showed what energy and advertising could do to make good business for the trade. Memorial day is the last of the spring's three hig holidays. It should he the best. The following suggestions are offered to help make the season's grand finale truly OLIDAYS play an enormous part in the trade's busi- ness—of that the expe- rience of the week before Mothers' day alone was convincing proof. Such a holiday supplies an out- standing reason for the use of flower
. Florists' review [microform]. Floriculture. Vr^^MII ?EeVie>»:: MEMORIAL DAY i^ GROWING GREATER Easter and Mothers' day this year showed what energy and advertising could do to make good business for the trade. Memorial day is the last of the spring's three hig holidays. It should he the best. The following suggestions are offered to help make the season's grand finale truly OLIDAYS play an enormous part in the trade's busi- ness—of that the expe- rience of the week before Mothers' day alone was convincing proof. Such a holiday supplies an out- standing reason for the use of flowers; there is some- thing definite to be said with flowers, something that can in no other way be said so well. But Mothers' day is comparatively new. The educa- tioH of the public to use flowers on that day has gone far enough so that upstart propaganda in favor of flags this year made little headway, but still there is need for further awakening of the people to the many ways in which honor may be shown the mother with flowers. Memorial day, how- ever, is different, in that, ever since that day was established by the G. A. R. in 1868, the use of flowers—all flowers, without. limi- tation of kind or color —has been the cus- tomary and natural mode of memorializing the dead heroes. The history of Memorial day has been marked, not so much by the growing popularity of flowers as compared with other means of expression, but rather by a broadening in the aignificance of the day and a greater freedom in the ways in which flowers are used. Two Trade Days. These two holidays, Mothers' day and -Memorial day, may be rjvala as trade aids, f"it their competition Js helpful rather than (;iherwise. They are ^}T enough apart so t''at different crops •^'Pply stock for each ^iifl yet near enough t<',2:ether so that the I"ibile's flower-buying »i omentum generated f- Mothers'day will to ^"me extent carry over ^'\ the second holiday; 2'ivertising for one day ^.' rengthe
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
