. Florists' review [microform]. Floriculture. OT in many years, if ever before, has the trade taken hold of Christmas with the enthusiasm now apparent. Last year's conservative view of the situation is a thing wholly unknown today, for buyers are stocking up with evident confidence that the Christmas demand for 1916 will suffice to clean up all the plants, cut flowers and acces- sories the stores will hold. It is quite the usual thing to hear a retailer say he is planning to buy twice as much stock as he did for Christmas last year and it seems probable that the demand will clean up the wholes
. Florists' review [microform]. Floriculture. OT in many years, if ever before, has the trade taken hold of Christmas with the enthusiasm now apparent. Last year's conservative view of the situation is a thing wholly unknown today, for buyers are stocking up with evident confidence that the Christmas demand for 1916 will suffice to clean up all the plants, cut flowers and acces- sories the stores will hold. It is quite the usual thing to hear a retailer say he is planning to buy twice as much stock as he did for Christmas last year and it seems probable that the demand will clean up the wholesale sources of supply unless it be that the wholesale dealer depends too much on the buyers hunting him up. Today there are so many sources of supply that the man who does not speak up is likely to be overlooked. While the trade is buying more heavily than ever before, still the supply in most lines is larger than in any previous year. It is true of cut flowers, due to a steady increase in glass, and it is especially true of plants, of which it is well known the supply this Christ- mas will break all records. Consequently the principal problem the retailers will have to solve will be how to sell such large quantities in the few short hours of the Christ- mas rush. Betailers' Capacity. One of the chief weaknesses of the retail end of the busi- ness is that our facilities are inelastic—they do not permit of more than a limited in- crease in the volume of busi- ness, either in time of glut, when stock is pressing for a market, or at a holiday, when the public would buy more flowers if it comfortably could. Probably the condition is general, but it affects our trade more seriously than most others because the average person puts off buying flow- ers until the last minute, thereby throwing all the holi- day business into a few enor- mously busy hours. We all know how it is. This year Christmas comes on Saturday, probably the most favorable day of the week, unless it be Sunday. Wit
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
