. Florists' review [microform]. Floriculture. PUT THE WINDOW TO WOEK. It' you had an employee on your staff wlio did nothing but stand around all day, what would you do about it? Find out whose fault it was? Wliat if it were yours, because you gave him nothing to do? You'd immediately set him to work. - ^ with your shop window. Good dis- play space, within view of hundreds and perhaps thousands of passers, is idle. Maybe a few ferns and a palm or tw« fill it. A screen, not a display, shutting out business instead of bring- ing in more. How much rent do you pay for that window? Suppose your sto
. Florists' review [microform]. Floriculture. PUT THE WINDOW TO WOEK. It' you had an employee on your staff wlio did nothing but stand around all day, what would you do about it? Find out whose fault it was? Wliat if it were yours, because you gave him nothing to do? You'd immediately set him to work. - ^ with your shop window. Good dis- play space, within view of hundreds and perhaps thousands of passers, is idle. Maybe a few ferns and a palm or tw« fill it. A screen, not a display, shutting out business instead of bring- ing in more. How much rent do you pay for that window? Suppose your store is 25x50 foot and you pay $500 a month rent. If your window space is 5x20, then you are paying $40 a month for idle space. How much advertising space can you buy in a local newspaper for $40? Twelve months at $40 would be $480, not a bad start for an advertising ap- propriation—if you get anything for it. But you 're paying that much now for a worker that you don't keep busy. Think of the business shows that are staged in all the large cities and a good" many middle-sized ones in this country. Thousands of people pay ad- mission—50 cents or $1—to look at an aggregation of things they see the rest of the year in scattered shop windows. If you staged a show in yours, many of those who now pass your window but take no notice would stop to look and come to know your store. But you must put something of inter- est in your window. A few ferns and a pair of palms do not fill the bill. Mak- ing an interesting display is not easy. Neither is running a flower store—you are used to making effort. Put some on the window. When you run an advertisement in the newspapers, you ask for what posi- tion? Next to reading matter. Why? Because you want to get next to some- thing to which readers give their inter- est of their own free will. You can get some of the reading matter interest in your show window if you want. See how others do it. Some silver cups, a costumed figure, a po
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
