. Cranberries; : the national cranberry magazine. Cranberries. TOTAL MARKETING Continued from page 22 closely with him in this area. In addition to using original product, we have spent time, money and effort in trying to develop uses by other proces- sors for some of our waste products. In summary, let me remind you that the primary func- tion of a marketing coopera- tive is to deliver a fair return to the grower-members. Ocean Spray's grower returns have shown substantial increases for the past four years. From a low of $8 in 1962 per barrel, our returns for growers have gone to $15 in 1965.
. Cranberries; : the national cranberry magazine. Cranberries. TOTAL MARKETING Continued from page 22 closely with him in this area. In addition to using original product, we have spent time, money and effort in trying to develop uses by other proces- sors for some of our waste products. In summary, let me remind you that the primary func- tion of a marketing coopera- tive is to deliver a fair return to the grower-members. Ocean Spray's grower returns have shown substantial increases for the past four years. From a low of $8 in 1962 per barrel, our returns for growers have gone to $15 in 1965. The gross consolidated fiscal sales for the year ending August 31, 1966, reached an alltime high of $52 million. This is an in- crease of $19 million or 5 9% over the same period in 1963, This increase was realized with an increase of only 7% in total barrels received l^y the coop- erative. These are substantial in- creases and just as importantly, this marketing operation is over- coming the feast or famine problem that has plagued the cranberry business for years. These results have pleased those involved in the market- ing operation at Ocean Spray. They have pleased but not sat- isfied. The aggressive market- ing team at Ocean Spray is continuing to search for ways to expand and diversify. We, at this time, are ac- tively investigating several co- operative merger and/or ac- quisition possibilities. We be- lieve our strength lies in fi- nance, production, marketing and general management With a single commodity, we are re- stricted in our new products development and total growth. By broadening our base to in- clude more farm commodities, we can be of more service to the entire farming commimity. WHEN IT COMES TO FROST PROTECTION REMEMBER THESE 4 IMPORTANT POINTS ABOUT FMC TROPIC BREEZE WIND MACHINES 1. THEY REDUCE LABOR COST One man can efficiently operate one or several wind machines. FMC wind machines save the labor cost of a whole crew required for flooding. 2. THEY GIV
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