. Canadian grocer January-March 1919. ctsthe taste, and the story of lemons is onewhich is familiar to the trade; they havenot contributed in such a way that costscould be reduced on any product of whichthey are a nart. Lemon supplies, how-ever, are plentiful, and this, at least. Is aredeeming feature when the talk ofscarcity is heard from so many sources. Grapefruit Marmalade Selling But there is one other line which isused to some extent—and it is claimedincreasingly so—in the manufacture ofmarmalade. This makes a departure fromthe orange marmalade altogether, for at-tention is now directed
. Canadian grocer January-March 1919. ctsthe taste, and the story of lemons is onewhich is familiar to the trade; they havenot contributed in such a way that costscould be reduced on any product of whichthey are a nart. Lemon supplies, how-ever, are plentiful, and this, at least. Is aredeeming feature when the talk ofscarcity is heard from so many sources. Grapefruit Marmalade Selling But there is one other line which isused to some extent—and it is claimedincreasingly so—in the manufacture ofmarmalade. This makes a departure fromthe orange marmalade altogether, for at-tention is now directed to grapefruit andits place in the morning meal. Some maysay that in its natural state it is best tostart off the day. but at least it is beingmade into marmalade, too. Grapefruit marmalade is not alto-gether a new departure, although its saleby no means approximates that of theorange. Difficulties in securing supplieshave not been so great, however, andwhereas prices have been high, it on page 30 February 7, 1919 29. An affective window arrangement to aid in marmalade sales. Tell Your Customers—the Secret- Advertising the One Successful Means of Selling Window Displays—NewspaperAdvertising and Just Plain Selling—In Other Words, Telling Your Customers—How Some Grocers Have Used These Means of Selling Marmalade ROUND about this time of year, withthe fruit cellar developing thatlean and hungry look, there isbound to be a considerable run on al!kinds of canned and preserved fruits, andespecially of marmalade. Marmaladeoranges will be coming on the market,and will be displayed everywhere. Nowit may be that comparatively few cus-tomers make marmalade, and it may bethat there are comparatively few or-anges to make it with, but the suggestionis there all the same, and the suggestionspells marmalade. J. L. Wyckoff, ofWyckoffs Quality Food Shop, Dundasstreet, London, is a merchant who doesnot let these opportunities pass him he sees such an opportunity c
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