. Florists' review [microform]. Floriculture. \ 34 The Rorists^ Review NOVEMBEB 10, 1921. fr PablUbed every Thursday by The Florists' Publishing 600-B60 Oaxton BuIIUIdk, SOS South Dearbora St., OhIcaKO. Tel., Wabash 8195. Regrlstered cable address, Florvlew. Chicago. Entered as second class matter Dec. at the post-office at Obi- caffo. 111., under the Act of March Subscription price. a year. To Canada, $; to Europe, $ AdvertlslnK rates quoted on request. Only strictly trade ad- vertlsinff accepted. t Results bring advertising. The Review brings results. Fkow
. Florists' review [microform]. Floriculture. \ 34 The Rorists^ Review NOVEMBEB 10, 1921. fr PablUbed every Thursday by The Florists' Publishing 600-B60 Oaxton BuIIUIdk, SOS South Dearbora St., OhIcaKO. Tel., Wabash 8195. Regrlstered cable address, Florvlew. Chicago. Entered as second class matter Dec. at the post-office at Obi- caffo. 111., under the Act of March Subscription price. a year. To Canada, $; to Europe, $ AdvertlslnK rates quoted on request. Only strictly trade ad- vertlsinff accepted. t Results bring advertising. The Review brings results. Fkowns are out of place among flowers. Greet your customers with smiles and your sales will respond. PoiTHTViNE geranium, scarce last season, again is in special request and propagators quickly sell out of stock. Any florist who finds spring profit in filling window boxes can find autumn profit in refilling them with evergreens. If you want tO be considered a business man, give yourself the appearance of one. Business stationery is a first essential to that.::.. .'^; There are a great many localities from which comes the report that it is much easier to make fresh sales than it is to-col- lect past due accounts. *' Grow your own'' is this year's motto of a good many florists who last season had trouble locating young stock of the right quality and price. "As near to you as the nearest 'phone," is advertised by many florists, in a laudable effort to encourage custom- ers' reliance on them, which will meet with success insofar as such florists, through painstaking and perfect service, deserve it. It is just foolishness to talk of this trade in terms of big business and to try to apply to it the methods of big busi- ness. Scarcely any flower business has got beyond the point of being maintained and increased by one man's jjfork and l)ersonality. Change your window display from week to week by alternating the different lines yon handle. Use cut flowers one time, then plants,
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
