![](http://www.alamy.com/thumbs/6/9A4CD2D4-2CC8-452F-9FE6-554635879D2C/DRJBKT.jpg)
Workers install a giant blow-up of soccer star David Beckham in his H&M underwear
Workers install a giant blow-up of soccer star David Beckham in his branded skivvies promoting his line of underwear, gracing the side of the new Times Square H&M in New York on Friday, January 24, 2014. H&M is once again carrying the soccer athlete's underwear collection as it did in 2012. The promotion for the line of undies will officially kick-off with a Super Bowl commercial featuring the well-exposed athlete. The store has also featured mass-market fashion by designers Versace, Karl Lagerfeld, Stella McCartney among others. (© Richard B. Levine)
Size: 5200px × 3461px
Location: new york ny usa north america
Photo credit: © Richard Levine / Alamy / Afripics
License: Licensed
Model Released: No
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