. Florists' review [microform]. Floriculture. 108 The Florists^ Review June 1. 1922. Peterson Nursery, Chicago, has am- bitious advertising plans, and to insure their successful execution, they have been placed in the hands of Frank B. White, Chicago, whose agricultural advertisers' service is well known in the trade. The Peterson peonies and irises will be adver- tised in magazines and by direct mail, a catalogue in colors being in preparation. John Watson, who terminated his service as executive secretary of the Amer- ican Association of Nurserymen just about twelve months ago, is now secret
. Florists' review [microform]. Floriculture. 108 The Florists^ Review June 1. 1922. Peterson Nursery, Chicago, has am- bitious advertising plans, and to insure their successful execution, they have been placed in the hands of Frank B. White, Chicago, whose agricultural advertisers' service is well known in the trade. The Peterson peonies and irises will be adver- tised in magazines and by direct mail, a catalogue in colors being in preparation. John Watson, who terminated his service as executive secretary of the Amer- ican Association of Nurserymen just about twelve months ago, is now secretary of the Du Bois Press, Rochester, N. Y., printing department. The high-quality color work of the Du Bois Press and Mr. Watson's thorough knowledge of nursery- men's advertising will form a combina- tion of much value to members of the trade. CALIFORNIA NURSERYMEN. The dates for the twelfth annual con- vention of the California Association of Nurserymen, to be held in Sacramento, Cal., have been named as from June 1 to 3, 1922. A splendid program has been prepared. Every effort has been made to make this the most worthwhile gathering that has ever been held by the horticultural workers of the state of California. The official hotel for this con- vention will be the Travelers' hotel. The social side of the gathering will be well cared for, and there will be provision made for the entertainment of the ladies while the convention is in session. The program as worked out so far is as follows: THURSDAY, JUNE 1, »:.10 A. MpptinB in tlip Travelers' hotel. Reports of (ifflccra. Reports of committees. Nominations of offlccrs. M. M. THURSDAY, JUNE 1, 1:30 1> In the nssembly cliambor at the state capitol: Joint conference l)etwpen the California Associa- tion of Horticultural Cominissioncrs and the Californin Association of Nurserymen. FRIDAY, JUNE 2, 9:30 A. M. Meeting at Del I'aso Country Club. Reading of papers. "The ITlorist and the ; "I'rot>lcins o
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
