. Better fruit. Fruit-culture. igii BETTER FRUIT Page 37 grading, even to the point of refusing to accept any carload that is not up to the standard of grading. It is good fruit, attractive fruit, that increases consump- tion. Ordinary fruit, rotten fruit, inter- feres with consumption. The dealer and the grower both know this, and the grower should be compelled to govern himself accordingly if he doesn't see fit lo do so otherwise. Therefore, it seems proper that both the grower and the dealer should adopt as a motto, "Quality first, quality last and quality all the ; Californi
. Better fruit. Fruit-culture. igii BETTER FRUIT Page 37 grading, even to the point of refusing to accept any carload that is not up to the standard of grading. It is good fruit, attractive fruit, that increases consump- tion. Ordinary fruit, rotten fruit, inter- feres with consumption. The dealer and the grower both know this, and the grower should be compelled to govern himself accordingly if he doesn't see fit lo do so otherwise. Therefore, it seems proper that both the grower and the dealer should adopt as a motto, "Quality first, quality last and quality all the ; California is a wonderful fruit state, famous for its many varieties of fruits— oranges, lemons, olives, grapes, peaches, figs and others too numerous to mention. While I have not seen the statistics for this year, I presume the crop must be almost $100,000,000. The varieties of fruits grown commercially in the North- west are not so many as in California. Our principal varieties in a commercial way are apples, pears, prunes, peaches. BEAUTIFUL PORTLAND ROSES Bessie Brown Frau Karl Druschki Frau Karl Druschki Blooming in Nursery Rows Richmond Madam Caroline Testout and cherries. While no figures have yet been given out, probably the fruit crop of Oregon, Washington and Idaho will be somewhere in the neighborhood of $20,000,000 for the past year, the fruit industry of the Northwest being the fourth industry of our country. These facts cannot help but convince us of the magnitude and the future importance of the fruit industry for the Northwest. The fruit business is about the only line of business of importance that I know of that is done on a con- signment basis, and frankly and honestly, gentlemen, the quicker we get on a buying and selling basis the better it will be for everybody. The fruit business can be con- dttcted on these principles the same as any other business. Purchases can be made at an agreed price for certain kinds of fruits, packed according to certain grades, a thoro
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