Mechanical Contracting & Plumbing January-December 1912 . ionson the subject of suggestion, and to il-lustrate positive and negative suggestiona little. Suggestion is one of the great-est forces to-day in medicine, in surgery,in religion, in business, in salesmanship;but the average man doesnt seem tohave got onto it very well. Here are two bootblacks on oppositesides of the street; on Saturday after-noon the one on the west side of thestreet puts up a sign, Get your shoessinned here; but the one on the eastside has his sign read, Get your Sun-day shine here. Each contains justfive words. The
Mechanical Contracting & Plumbing January-December 1912 . ionson the subject of suggestion, and to il-lustrate positive and negative suggestiona little. Suggestion is one of the great-est forces to-day in medicine, in surgery,in religion, in business, in salesmanship;but the average man doesnt seem tohave got onto it very well. Here are two bootblacks on oppositesides of the street; on Saturday after-noon the one on the west side of thestreet puts up a sign, Get your shoessinned here; but the one on the eastside has his sign read, Get your Sun-day shine here. Each contains justfive words. The first fellow thinks onlyof the mans shoes; the second appealsto the mans imagination through sug-gestion. He makes the man think: To-morrow is Sunday; I must go to church;we are going to have visitors; I have tobe dressed up. The second fellow doesjust double the business that the firstfellow does. Does it make any differencehow we use the English language? I was in a retail store one day, andheard a clerk say to a lady who came in:Continued on page Pdints on CHAPTER Heating. Different Kinds. I suppose the word shoddy will bethought to apply entirely to the cloth-ing business, but not so. It has beenused so much that it seems to have amuch wider application now-a-days. Ido not see why it cannot be used to desig-nate certain heating installations whichare in vogue and hence (rightly orwrongly) have so employed it. If athing is shoddy it is not simon pure,or first class, and hence must naturallybe cheaper and not as good. A philosopher might reason aroundthis and make out that I was lost inthe woods, but we are dealing withactual facts and not philosophers. There are certain things about acheap shoddy job that a person withhalf an experienced eye can instantlypick out and not have to strain the im-agination very hard either. Take the radiator valve for can tell that it is almost as thinas paper by merely glancing at the ringwhich makes complete the uni
Size: 1655px × 1510px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, booksubjectplumbin, bookyear1912
