. The Pharmaceutical era. ner, method and style of adver-tising he is that person. It is said that it is impossible toreach all people through one class of advertising medi-ums or through one style of advertising. Yet every ad-vertiser is striving to prove that this assertion is tmtrue,and all effort is in the direction of reaching are people who do not read newspaper advertise-ments: some do not notice posters; some es<hew is manifestly impossible to reach all by adopting anyone of these mediums exclusively. Some people are at-tracted by a bluff or hearty style
. The Pharmaceutical era. ner, method and style of adver-tising he is that person. It is said that it is impossible toreach all people through one class of advertising medi-ums or through one style of advertising. Yet every ad-vertiser is striving to prove that this assertion is tmtrue,and all effort is in the direction of reaching are people who do not read newspaper advertise-ments: some do not notice posters; some es<hew is manifestly impossible to reach all by adopting anyone of these mediums exclusively. Some people are at-tracted by a bluff or hearty style of writing; some favorhumor; some take delight in the prim and precise. It isquite evident that all cannot bo interested by using anyone of these styles. For practical a judicious use of all advertis-ing mediums and a style of writing attractive to the av-erage person will sufiice and bring fairly reasonable re-turns. But the advertiser in his worthy ambition desires 34 THE PHARMACEUTICAL ERA. [January 6, N (Cut Xu. i-iiii. A FOOD AND A MEDICINE. Tliere is some doubt as tu Just how cod liver oil acts—wlietlier tlieoil is simply a fattening fond or wlietlier its medicinal principlescause tlie organs of the body to better assimilate food, are unsettledquestions. There is no question of the fact that it does ac and has acted for aOYiT iiuhdred years as the best remedy in wasting diseases, especially 50 CENTSPERPINT BOTTLE consumption and in chronic coughs and colds. OUR EMULSION furnishes the best means for taking cod liver oil. The oil is brokenup into tiny globules like the butter-fat in milk, so that the stomachcan easily digest it. It is made of the freshest and purest oil so thattlieri is the least that disagreeable taste KNIGHT & DAY, Druggists. to reach everybody and make a bulls-eye shot at everyperson within range. He can hardly adopt several stylesof advertising and alternate them in his advertisingspace. He may please one class of persons one wee
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Keywords: ., bookcentury1800, booksubjectdrugs, booksubjectpharmacy, bookyear1
