. Florists' review [microform]. Floriculture. Febbdabt 6, 1013. The Florists^ Review 15 our products are perishable. Our qual- ity is a personal matter. Were all the glass built in the last ten years con- structed by a florists' trust it would, be no small concern. Do you believe for one minute that such an organization would sit idly by and allow the product to sell itself? I doubt it. Now, I'm not here knocking the wholesaler, for he does his best to sell it to advantage, and" the retailer no doubt tries in his way to reach the people, but I am trying to impress on you the one fact that
. Florists' review [microform]. Floriculture. Febbdabt 6, 1013. The Florists^ Review 15 our products are perishable. Our qual- ity is a personal matter. Were all the glass built in the last ten years con- structed by a florists' trust it would, be no small concern. Do you believe for one minute that such an organization would sit idly by and allow the product to sell itself? I doubt it. Now, I'm not here knocking the wholesaler, for he does his best to sell it to advantage, and" the retailer no doubt tries in his way to reach the people, but I am trying to impress on you the one fact that we are all in one boat, and that boat is drifting for lack of some power that is not gasoline. The Fortunate Florists. The retail florist without glass in any city is perhaps the most indefpendent one of our fraternity. All he has to do is to stop buying and he is out of business. All his assets, usually the case when he fails, are an unexpired lease, some poor accounts and an ice- box. I wager that nine out of ten of these men are above realizing that they are with us in the boat, that our suc- cess is theirs, although we all know how much of their failures is ours. The retail florist so situated with relation to what he sells is not independent, for the source of supply rules, but he will continue to rule so long as the pro- ducers allow it, and no longer. The re- tailer who realizes that he is in the boat and that the welfare of the one i» the welfare of all is usually the man with the busy store, who is trying to help move stock, and who by so doing has increased his business. These men are the salvation of the grower. Then there is the retailer who grows his own product. I could almost defy you to name one who is not successful. I can name many who are, and some of them are among our best known men in the profession. And why are they suc- cessful? Because they grow the stock and must sell it. There is business in- stinct there. They cannot sign over the ice-box and leave
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