. Florists' review [microform]. Floriculture. WADDLING clot lies fre- quently suflico for a publi- cation much longer than they do a member of the genus homo. In fact, a large percentage of the publications of this coun- try, brought forth, so their sponsors fondly hoped, to "fill a long felt want," in the course of time develop a striking similarity to Peter Pan, whom you will remember as a cute little fairy who never grew up. It took The Review almost seventeen years to get its first suit with long pants—that was a year ago this week. The Review had at- tained a robust growth in it
. Florists' review [microform]. Floriculture. WADDLING clot lies fre- quently suflico for a publi- cation much longer than they do a member of the genus homo. In fact, a large percentage of the publications of this coun- try, brought forth, so their sponsors fondly hoped, to "fill a long felt want," in the course of time develop a striking similarity to Peter Pan, whom you will remember as a cute little fairy who never grew up. It took The Review almost seventeen years to get its first suit with long pants—that was a year ago this week. The Review had at- tained a robust growth in its youthful dress— the pamphlet style—and it really should have donned man's attire— the dress of grown -up magazines—a year be- fore it did, but you know how prone people are to let well enough alone, to cling to what has served them fairly well in spite of the fact that something much better has become avail- able. A Lucky Move. But today its pub- lishers count themselves fortunate that The Re- view was able to make the great improvement just at the moment it did — count themselves fortunate that they did not permit the unsettlc- ment that existed a year ago to deter them from incurring the increased fixed expense that went with the improved style of printing and binding. For The Review, for the last year at least, unquestionably has been in a class by itself. In a year of business unsettlement, when prac- tically all publications quite plainly have been losing both circulation and advertising, The Re- view has done the larg- est business in its his- tory—has gained in cir- culation, in advertising Jind, above all, in the frivndly regard of those for whom it is published. Boosted by Its Patrons. The greater part oi' the new subscrip tious—and subscribers are the main- stay, the reliance, the backbone of the l)usiness—have come through the cour- tesy of readers who have recommended the paper to other florists, and espe- cially to beginners in the business. In
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
