Close-up of Max Girardo, discussing the 1931 Duesenburg Model J, on the Car Stories Stage of the 2020 London Classic Car Show,
With 20 years of classic car auction experience, including ten years running RM Sotheby’s European division which he founded, Max Girardo founded Girardo & Co in June 2016. ‘I wanted to combine the marketing and contact base I have and take the higher end of the market and give a more tailored service to attend to the needs of fewer clients better,’ says Girardo. ‘Dealing with fewer cars, we have a lot more time. If you research a car properly you can add real monetary value. Don’t come to us if you want the cheapest, but it’ll be the best we can source.’A recent high point was selling a Ferrari 250 LM. ‘It took a long time to track them all down, decide which one was best, call the owners and negotiate a purchase,’ he explains. ‘It was a very complicated and satisfying transaction. And we had a very happy client at the end.’Girardo’s focus has been mainly on postwar cars up to modern-day super cars, which is where the market is the most active. ‘Post-1950s cars are easier to relate to,’ he says. ‘For someone collecting or coming into the market, it’s probably more interesting and fun to have a 1960s Ferrari than a 1930s Lagonda, which is more formal and not as sexy.’
Size: 4035px × 3388px
Location: Olympia Exhibition Centre, West Kensington, London, W1
Photo credit: © John Gaffen / Alamy / Afripics
License: Licensed
Model Released: No
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