Hardware merchandising October-December 1910 . opper cut our mince-meat to the proper size? How does ifchop suet for the pudding? Does itclog when the jobs half through? Willthat screw contrivance that fastens ii tothe edge of the tabe come loose af*t<first few turns if the handle and have tobe tightened every minute or so? Willit be the deuce of a job to clean the in-side of the chopper after its 35 Thats the sort of stuff that trotsthrough the purchasers mind, Jones: alot of little, trivial questions coupledwith the big question: Is it worth themoney? Answer the little questions an
Hardware merchandising October-December 1910 . opper cut our mince-meat to the proper size? How does ifchop suet for the pudding? Does itclog when the jobs half through? Willthat screw contrivance that fastens ii tothe edge of the tabe come loose af*t<first few turns if the handle and have tobe tightened every minute or so? Willit be the deuce of a job to clean the in-side of the chopper after its 35 Thats the sort of stuff that trotsthrough the purchasers mind, Jones: alot of little, trivial questions coupledwith the big question: Is it worth themoney? Answer the little questions and thebig question is answered. Show the purchaser the whole assort-ment of knives. Tell him what particu-lar work each is for. Try each on inturn, showing how easily they can bechanged. Tel him that suet choppedwith an ordinary knife reveals itself inthe pudding in little chunks, but thatthis contrivance with one of the knivesgrinds snet into a fine flour, which meltsand imparts the same rich flavor to theentire pudding. Throw in a chunk of. Salesman: This is the best food chopper on the : Yes, but you will have lo demonstrate that to me. cabbage (cabbage is cheap) to show howeasily the chopper works. Show thai alittle boiling water, shot from the hotwater tap or kettle spout, will clean theshopper and leave it practically dry, andthat taking it apart anl putting it to-gether is just an instants work. Let>.im turn the handle himself, to showthat the screw that holds the chopperlo the counter edge stays tight. Yni won I need to add the generalobservation (hat your choppers the beston the market. Youve shown your cus-tomer thai it does the work he wantsdi e in the way he wants it done. Hell waul il and buy it. nol because in geral waj its the besl on the market,but because it fills his particular need. HARDWARE AND METAL CANADIAN METAL MARKETS See Itemized Market Quotations on Page 66. MARKETS IN BRIEF. Lead.—Advance of and Copper Wir
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