Practical phrases of show card writing; a complete manual of the best and latest methods of brush and pen lettering with comprehensive color notes embracing all the most appropriate alphabets, abundantly and accurately illustrated with full description of all the materials necessary . y cuttingout pictures or decorations found m magazinesand newspapers and pasting on the card. Fashionpictures can be pasted on tailors cards, ladiesheads on druggists cards, etc. Anything appro-priate can be used to advantage. Collect all the designs and pictures you can,magazines have designs and borders galore,


Practical phrases of show card writing; a complete manual of the best and latest methods of brush and pen lettering with comprehensive color notes embracing all the most appropriate alphabets, abundantly and accurately illustrated with full description of all the materials necessary . y cuttingout pictures or decorations found m magazinesand newspapers and pasting on the card. Fashionpictures can be pasted on tailors cards, ladiesheads on druggists cards, etc. Anything appro-priate can be used to advantage. Collect all the designs and pictures you can,magazines have designs and borders galore, cutthem out and study them; you can get some verygood ideas by using them wholly, partially or bycombining them. Notice the color combinations,and when you copy them use an eye for colorharmony. RUN-OFF LETTERING This style of lettering has been adopted by themodern show-card writer and is about the handiestand neatest alphabet that can be used. The namegiven it is very appropriate, because after youhave practiced it a while you will find you canrun it off a mile a minute. For speed it cantbe beat, and for appearance, likewise. This style of lettering can be used on very nearlyevery card you write if you wish to use it. Someof the handsomest cards made have this style Fig. 28 ST. LOUIS SHOW CARD SCHOOL throughout, with probably a decorated capitalletter at the start to set it off. In the making, this alphabet is the simplest andis by far easier to learn than any other. Do not practice this alphabet until you havethe one-stroke letters fairly well conquered. Inthis alphabet the brush is held in the same manneras described for the one stroke lettering with theexception that the hair edge of the brush is heldat an angle of forty-five degrees and is not usedflat as in one stroke lettering. Figure nine showsthe strokes and alphabets of both the upper andlower case. Bear in mind that your brush is heldin the one position and is not rolled between thefingers as in the one-stroke


Size: 1908px × 1309px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: ., bookcentury1900, bookdecade1920, booksubjectadverti, bookyear1922