. The American florist : a weekly journal for the trade. Floriculture; Florists. igi I. The American Florist. 481 last and all the time, believing that a satisfied customer, one whose confi- dence is won and held, is an asset of fnr greater importance than a profit- able order, that may prove a loss to the man who placed it. Imbued with such a belief, the com- mercial traveling man will draw either upon his own experience, obtained by dint of close and intelligent observa- tion, or upon the experience of other growers who often paid dearly for it, in order to put his man upon the right track.


. The American florist : a weekly journal for the trade. Floriculture; Florists. igi I. The American Florist. 481 last and all the time, believing that a satisfied customer, one whose confi- dence is won and held, is an asset of fnr greater importance than a profit- able order, that may prove a loss to the man who placed it. Imbued with such a belief, the com- mercial traveling man will draw either upon his own experience, obtained by dint of close and intelligent observa- tion, or upon the experience of other growers who often paid dearly for it, in order to put his man upon the right track. Reasoning from the prom- ises that "honesty is the best policy," the commercial traveler, simply as a matter of policy, draws the line be- tween "unloading" a thing fit for the dump, and selling an article which may prove of value to the grower. Having just returned from a trip to Chicago, for example, he will, in all likelihood, have something of Interest to tell to his Boston florist friends. To be sure, So and So has planted largely of this or that rose, having found it profitable, while another rose, proving itself unworthy of the bench room giv- en it the season previous, was dis- carded. "How does Mr. Biown grow his be- gonia Lorraine, or his cyclamen, or his lilies so well?" "Why, he treats his plants 'just so,' and therein lies the secret of his ; The commer- cial traveler. If he "loves his game," in other words, if he takes an active, intelligent interest in his work, bear- ing in mind the welfare of his friends in the trade, does not ignore the hints and bits of information that he may pick up from time to time during his traveling career. Combining honesty of purpose, with the knowledge and experience that he thus acquires, he becomes a sort of "Bureau of Informa- tion," and, depend on it, lie will not knowingly mislead his , if his advice is sought. But wherein, after all, lies the drum- me


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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea