Writing an advertisement ... . ination — that in a few-words will start trains of thought and beginpictures that the imagination of the readerafterwards completes. Such copy is econom-ical cbpy, for in a few words it accomplishesas much as hundreds of words of another sortcould accomplish. The International Correspondence Schoolsstyle of advertising is a fine example of theappeal to the imagination. Pictures and head-lines are used that strike home, that catchattention, first of all, by making the readerfeel that that is my case, or, that meansme. Are Your Hands Tied? is one of thebest-known I
Writing an advertisement ... . ination — that in a few-words will start trains of thought and beginpictures that the imagination of the readerafterwards completes. Such copy is econom-ical cbpy, for in a few words it accomplishesas much as hundreds of words of another sortcould accomplish. The International Correspondence Schoolsstyle of advertising is a fine example of theappeal to the imagination. Pictures and head-lines are used that strike home, that catchattention, first of all, by making the readerfeel that that is my case, or, that meansme. Are Your Hands Tied? is one of thebest-known I. C. S. advertisements, and it isillustrated with a pair of hands at the top ofthe advertisement with the wrists wrappedtightly with rope. Having caught attention,the text of the advertisement proceeds to drawa picture of how the man with hands tied, sofar as ordinary methods of gaining an educa-tion is concerned, may by the home-studyplan become a free man. This is an inspiringvision to put before the masses of people who94. YOURHands Tied? Do you want to get on- SUCCEED—earn more money ? Is there a cer-tain line of work in which you thinkyou could do better—if you only hadthe training? Or a certain kind ofposition you would like to hold-only you fear your *hands are tied? Dont let your ambition die ! Dont thinkyour hands are tied ! Dont think that youcant strike out for advancement and success—chat you do not dare, because you musteke out your daily bread—^that you must goon in the same old rut as long as you live. Get out of the crowd of ordinary un-trained men—whose each days work pursthem no further ahead. Start \our advancement NOW—markthe coupon with a cross opposite the occu-pation you prefer, mail it to-day, and let theInternational Correspondence Schools giveyou full information on how they can hell>yoit to succeed—costs but postage—youincur no obligation. Simply let the I. C. S. tell you how theycan assist you to become an EXPERT inyour chosen wo
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Keywords: ., bookcentury1900, bookdecade1910, bookidcu3192401394, bookyear1915
