. Florists' review [microform]. Floriculture. 70 The Fforists* Review. Il^ABCH 18, 1919. WATERBUBY, OONX. On Betail Advertising. Display advertising in newspapers is a paying proposition for the retail flo- rist, according to Eyan & Powers, of Waterbury, who are pleased with the result of their publicity campaign. The firm gives The Review credit for many good ideas for advertisements. ' All the firm's advertisements carry the slogan, "Say It with Flowers," some of them featuring it. For St. Val- entine's day the advertisements con- tained a heart-shaped picture and called attent
. Florists' review [microform]. Floriculture. 70 The Fforists* Review. Il^ABCH 18, 1919. WATERBUBY, OONX. On Betail Advertising. Display advertising in newspapers is a paying proposition for the retail flo- rist, according to Eyan & Powers, of Waterbury, who are pleased with the result of their publicity campaign. The firm gives The Review credit for many good ideas for advertisements. ' All the firm's advertisements carry the slogan, "Say It with Flowers," some of them featuring it. For St. Val- entine's day the advertisements con- tained a heart-shaped picture and called attention to the fact that flowers make ideal valentines. Prices were quoted. Other advertisements asked the ques- tion: "Whose birthday is in Febru- ary!" This was followed by the slogan suggestion. One of the March advertisements con- tained this: "Mother—the dearest girl in the world—how long since you remembered her with a few flowers 7 "Boys, let every day be Mother's day. Take home a few bright spring flowers or a blooming plant. To her they will recall. In their fragrance, the tender year of youth, when you plucked your first flower and brought it to ; '' Our Valentine day business this year doubled last year's," writes the con- cern. "Business has been much better throughout the winter than last year. * * There has been a scarcity of bulbous stock here this year, also of Boston ferns. At the present time roses are ranging from $2 to $4 per dozen and carnations sell at $ per ; Various Notes. Eecent visitors were Edward Welch, of Welch Bros. Co., Boston, and Mr. Cullom, of H. Bayersdorfer & Co., Phila- delphia. Alexander Dallas had the decorating for the policemen's ball, an elaborate affair of recent date. Ryan & Powers have the contract for flowers for the automobile show, which began here March 10. AI^ANY, N. Y. Frederick Danker, the well known Albany florist, was honored at the mid- winter meeting of the Fede
Size: 1508px × 1658px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
