Marketing (September-December 1908 & January-December 1909) . y virtue ofthe Canada Evidence Act, 1893. Declared before me at Toronto \this 12th day of January, 1909 sz£^-\ l\B\cbARKBA Notary Public in and I DARBY Circulation Manager V SEAL f for the Provinceof Ontario. *rage 41,067 counted goes well as HOWincluding the; 1,464 copies,ributed daily. Vt has 1. A larger circulation in Toronto than any other morning paper. 2. A larger circulation in Ontario than any other morning paper. 3. A larger MORNING circulation (evening editions of morn-ing papers being subtracted from total) than any


Marketing (September-December 1908 & January-December 1909) . y virtue ofthe Canada Evidence Act, 1893. Declared before me at Toronto \this 12th day of January, 1909 sz£^-\ l\B\cbARKBA Notary Public in and I DARBY Circulation Manager V SEAL f for the Provinceof Ontario. *rage 41,067 counted goes well as HOWincluding the; 1,464 copies,ributed daily. Vt has 1. A larger circulation in Toronto than any other morning paper. 2. A larger circulation in Ontario than any other morning paper. 3. A larger MORNING circulation (evening editions of morn-ing papers being subtracted from total) than any other paper inCanada. 20 Economic Advertising Jan., 1909 effective. A House Organ is so flexible an instrument—you canbend it at will to the need of ever-changing conditions. In thispliability, this versatility and universatility it stands your clients architects? You can make the HouseMagazine appeal vitally to THEIR blind side. Are theyplumbers—or grocers—or painters—or roofers—or general store- NATIONALDRUG NEWS NOVEMBER190a rs?. Two house magazines issued monthly by the National Drug and Chemical Company, ofMontreal. Regarding the National Drug News, which up to November last waspublished in the shape of a four-page circular, the firms advertising manager, E. G. Brewer,writes: We have found it very valuable, as through it we are in touch each month withthe whole of the drug trade in Canada. It keeps them posted as to our specialties and newgoods we put on the market from time to time. The market report feature is recognizedas the thermometer by which the druggist is guided in buying his supplies. The NationalPhoto Bulletin is sent to a list of photographic dealers. Each of these little magazinescomprises twelve pages and a cover. The matter they contain is bright and informing,and the typography throughout shows careful attention. keepers—or tinsmiths—or druggists—are they well educated andcultured—or shrewd, homely, horny-handed merchants,


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