. Better fruit. Fruit-culture. 19^5 BETTER FRUIT Page ip Experts Talk on Vital Questions Mr. Parlin of the Curtis Publishing Company, Philadelphia, and Mr. Boyce of the San Francisco office of that com- pany, who are visiting the various sec- tions of the Northwest, gave very in- teresting and instructive talks on "Ad- vertising," which included much gen- eral information of a very interest- ing nature on many varied subjects, directly and indirectly connected with advertising. The Cost of Living.âThe statistics collected by the Curtis Publishing Company on the cost of living are ex-
. Better fruit. Fruit-culture. 19^5 BETTER FRUIT Page ip Experts Talk on Vital Questions Mr. Parlin of the Curtis Publishing Company, Philadelphia, and Mr. Boyce of the San Francisco office of that com- pany, who are visiting the various sec- tions of the Northwest, gave very in- teresting and instructive talks on "Ad- vertising," which included much gen- eral information of a very interest- ing nature on many varied subjects, directly and indirectly connected with advertising. The Cost of Living.âThe statistics collected by the Curtis Publishing Company on the cost of living are ex- tremely interesting. This report was compiled by ascertaining the expenses of 2,567 working families. The cost of living average as follows: Food, 40 per cent; rent or upkeep of home, 14 per cent; clothing, 13 per cent; fuel and light, 5 per cent; all other expenses, 21 per cent; surplus, 7 per cent. Ex- pressed in other words, the average income of these working families was i?827. which was divided as follows: Food, »327; rent and upkeep, $119; clothing $108; fuel and light, «40; all other expenses, $175; surplus, .$58. * * * The Percentage of Different Foods Consumed by the Average Family.â Mr. Parlin states that the average family spends in meat and poultry 33 per cent; dairy products, 22 per cent; vegetables, 10 per cent; flour and bread, 0 per cent; other foods, 21 per cent; fruit, 5 per cent. In other words, according to Mr. Parlin the average family of the United States spends an- nually $ of his income in fruits. This indicates very forcefully the ne- cessity of the fruitgrowers doing some educational work with advertising, educating the public as to the value of fruit as a food. It is a well-known fact that the Americans are large meat eaters and eat a great deal less fruit than many other nations. Fruits arc not only nutritious but wholesome, and in addition to this they assist in digestion and also assist in keeping the system in perfect order. If the
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