. Florists' review [microform]. Floriculture. stands synonymous with quality and satisfactory service in flowers. BLACKISTONE, Inc. 14th and H Streets, Northwest WASHINGTON, D. C. NEW ORLEANS ^M^m' MEMBER OF THE F. T. D. ^^ We Cater to the Tcmn/iK 2600 ST. CHARLES AVENUE JACKSON, MISS. THE CAPITOL FLORAL CO. THIRTY YEARS OF FLORAL PROGRESS Greenhouse and Retail Store PROMPT ATTENTION, OUR MOTTO 218 E. Capitol P. 0. Box 313 TUPELO, MISS. F. T. D. juPELO FLORAL CO. At Your Service MRS. J. E. WATTS ;,'.V,"„-MERIDIAN. MISS. MISSISSIPPI STEM ME & SONS HATTIESBURG U
. Florists' review [microform]. Floriculture. stands synonymous with quality and satisfactory service in flowers. BLACKISTONE, Inc. 14th and H Streets, Northwest WASHINGTON, D. C. NEW ORLEANS ^M^m' MEMBER OF THE F. T. D. ^^ We Cater to the Tcmn/iK 2600 ST. CHARLES AVENUE JACKSON, MISS. THE CAPITOL FLORAL CO. THIRTY YEARS OF FLORAL PROGRESS Greenhouse and Retail Store PROMPT ATTENTION, OUR MOTTO 218 E. Capitol P. 0. Box 313 TUPELO, MISS. F. T. D. juPELO FLORAL CO. At Your Service MRS. J. E. WATTS ;,'.V,"„-MERIDIAN. MISS. MISSISSIPPI STEM ME & SONS HATTIESBURG U. J. VIRGIN 838 Canal St., NEW ORLEANS, LA. LAKE CHARLES AND3S0UTHWEST LOUISIANA Member F. T. D. CHAS. D. OTIS GREENVILLE, MISS. IDLE HOUR FLORAL CO. Mrs. W= A. Craft. Designer. 701 Percy Street BATON ROUGE, LA. THE ROSELAND FLORIST MEMBER F. T. D. the light, the amount of light which displays reflect is proportionately dimin- ished, thereby reducing the visibility of the goods accordingly. 8. Because of the good illumination afforded on shelves and walls, and also beiause of a wide variation of de- sign and cost, enclosing systems of lighting are finding considerable favor. But it should be recognized that this system is really satisfactory for counter illumination only when a prismatic glass reflector is used. From stand- ])()ints both of eye-comfort and beauty the indirect and semi-direct systems are preferable. With the indirect system of illumination the ceilings should of course be light colored. 9. When the totally indirect system is employed the direction of light is more nearly vertical and the diffusion more nearly complete than with other systems. But there is apt to be this drawback: The great diffusion of light tends to soften and minimize shadows; and sometimes shadows are helpful in judging the size and shape of an article of merchandise. 10. On vertical surfaces a better light is supplied when the luminous-bowl type of indirect unit is used. This type of unit
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
