General impressions of the country merchant . THE MAIN STREET OF THE VILLAGE OF MADISON, N. in the Center the Large Department Store of Bicknell Brothers — 98% Farm Trade A GENERAL store, which has steadily grown until it now occupies two stores nextto the original, is that of Bicknell Brothers, in the village of Madison (317population), Madison County, New York. Ninety-eight per cent of its trade iswith farmers, who come from 15 miles around. Four to five people are em-ployed, and the business amounts to over $60,000 a year. Most of their stock consists ofgoods which have been well


General impressions of the country merchant . THE MAIN STREET OF THE VILLAGE OF MADISON, N. in the Center the Large Department Store of Bicknell Brothers — 98% Farm Trade A GENERAL store, which has steadily grown until it now occupies two stores nextto the original, is that of Bicknell Brothers, in the village of Madison (317population), Madison County, New York. Ninety-eight per cent of its trade iswith farmers, who come from 15 miles around. Four to five people are em-ployed, and the business amounts to over $60,000 a year. Most of their stock consists ofgoods which have been well advertised in farm papers, many different brands in thesame line being carried. Well advertised brands of shoes were well displayed in the show window of the depart-ment containing dry goods. On the second floor a line of household furnishings is store is well lighted by electricity. Its always easier to sell advertised lines, said Mr. Bicknell. Their makers have gotto back them up—otherwise its useless to advertise them. The


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Keywords: ., bookauth, bookcentury1900, bookdecade1910, bookidcu31924055360626