. Florists' review [microform]. Floriculture. DoiagB of the Official S. A. F. Day of tlie Paoama-Padfic Exposition, August 20,1915. act injuriously. The prevailing opin- ion was that efforts should be made to encourage the use of other flowers, and even plants; the prevailing idea being that the matter rests mainly with the manager of the retail store, the sales- man, and the advertising man, who should endeavor to divert attention to other flowers. Several recommended ad- vertising and pushing * the idea first conceived by The Review and the use of the phrase this paper coined: For Mothers at
. Florists' review [microform]. Floriculture. DoiagB of the Official S. A. F. Day of tlie Paoama-Padfic Exposition, August 20,1915. act injuriously. The prevailing opin- ion was that efforts should be made to encourage the use of other flowers, and even plants; the prevailing idea being that the matter rests mainly with the manager of the retail store, the sales- man, and the advertising man, who should endeavor to divert attention to other flowers. Several recommended ad- vertising and pushing * the idea first conceived by The Review and the use of the phrase this paper coined: For Mothers at home, flowers bright, In Mother's memory, flowers white. Several reported gratifying results from club or individual advertising of flowers and plants, without distinction of color or variety. In this connection the suggestion was made that the so- ciety raise a sum of money, the idea being expressed that $10,000 would be a suitable amount, for the purpose of pre- senting Miss JaTvis, who originated the Mothers' day idea, with a substan- tial testimonial of appreciation for the great benefit accruing to the flower trade from Mothers' day. The matter, after some discussion, was referred to the executive board. The discussion was followed by a brief talk by John McLaren, superin- tendent of Golden Gate park, who ex- pressed a hearty welcome and apprecia- tion of the presence of the S. A. F. in San Francisco. C. W, Ward, of Eureka, brought up the matter of setting aside lands for the protection of bird life, etc., and mentioned the project on foot in Hum- boldt county, Oal., to reserve 22,000 acres of redwood forest. In further- ance of his scheme, he invited a num- ber of members of the S. A. F. and the Association of Park Superintendents to visit the timber and desired that some of them should be appointed as a committee to report on the project at the next annual meeting. After some discussion, Mr. Ward himself was made chairman of the committee, with l^ower to add new members
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
