Marketing (September-December 1908 & January-December 1909) . r press agents, there are not more thansix that an experienced man would buy. These six have proventhemselves so, not by their advertising but by experience, Theyhave had to tell their own story. One of the most successfulmanufacturers of moderate price cars in this country has nevergone outside of trade publication to tell his story. The car wasmade right, and an automobile thats made right will sell us take that car. It has been good from the by practical men—made throughout, big parts, littleparts, n
Marketing (September-December 1908 & January-December 1909) . r press agents, there are not more thansix that an experienced man would buy. These six have proventhemselves so, not by their advertising but by experience, Theyhave had to tell their own story. One of the most successfulmanufacturers of moderate price cars in this country has nevergone outside of trade publication to tell his story. The car wasmade right, and an automobile thats made right will sell us take that car. It has been good from the by practical men—made throughout, big parts, littleparts, not only of the best material, but in the best way. Thedesigner studied weight per horse-power; he thought of theeconomy of tires, how little the customer need pay to keep thecar up to its work. He built this car to stand up, to run finelyand smoothly in all seasons and on all roads at the lowest pos-sible cost to the purchaser—and it did. Now in advertising thatcar—for soon competition will demand it—what splendid ma- Economic Advertising Jan., 1909. THE AUTOMOBILE WITH A REPUTATION BEHIND IT SIMPLICITY versus MULTIPLICITY Compare the simplicity and strength of the Studebaker Chassiswith the complicated devices of other high-powered cars. Then youwill understand why you never hear the owner of a Studebaker carcomplaining about his repair bills. Oiler, mechanically actuated. Located over theexhaust pipe and warmed in cold weather by theexhaust. Throttle and spark control levers both placed con-veniently upon the steering wheel. Spark control mechanism protected by an aluminumhood. Can be removed almost instantly. Less than two feet of wiring required to furnish cur-rent for make-and-break spark—only wiring onthe car. Low tension—no short circuiting troubles. Low tension, Simrns-Bosch magneto. Short circuit push button. The engine can be in-stantly stopped by pressing this button with thetoe. (Not shown on this photo.) Muffler. Gases escape from vents at each end, clo
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