The principles of advertising arrangement . eier. 5 faces hawing 2^a inch noiesVertical movement of .18 inchei. honiofiUl movement of 21 Inches Top of t^bie to un^er^ide ot Side He&d Shde S5 steel, neat treated geara throiighout driving and teed , sight-feed, flow to all parts All geATS encaaed. Counter-weighU enclosed operator sale at kli timev16000 pounds, net. 16450 pounds, snipping weigt^L65 inc&es wide. 93 Inches deep I21V) ?nches The BuUard Machine Tool Co. Bridgeport, Connecticut, U. S. A. BAD USE OF EMPHASIS IN LOCA-TION OF TRADE-MARK, KINDS OFTYPE


The principles of advertising arrangement . eier. 5 faces hawing 2^a inch noiesVertical movement of .18 inchei. honiofiUl movement of 21 Inches Top of t^bie to un^er^ide ot Side He&d Shde S5 steel, neat treated geara throiighout driving and teed , sight-feed, flow to all parts All geATS encaaed. Counter-weighU enclosed operator sale at kli timev16000 pounds, net. 16450 pounds, snipping weigt^L65 inc&es wide. 93 Inches deep I21V) ?nches The BuUard Machine Tool Co. Bridgeport, Connecticut, U. S. A. BAD USE OF EMPHASIS IN LOCA-TION OF TRADE-MARK, KINDS OFTYPE IN TITLE AND SPECIFICATIONHEADINGS IN LOWER HALF OF PAGE. the face was avery beautifulone, it wouldhave a greaterreason for be-ing there thanat the waist,but, even as itis, it looks bet-ter at the waistthan it woulddown near thefeet. You ex-pect the appealfor attention tobe near the faceof the individ-ual, that beingthe most im-portant point. In any phase ofdesign — rugs,r the face, and carpets, textiles, interior deco- ??. THE ORIGINAL WORCESTERSHIRE JOHN DUNCANS SONS, AGENTS. ^i CAR CARD SHOWING OVER-EMPHASIZED SIZE AND BAD POSITION OF ILLUSTRATION. 59 IBBI ]iBa ration, costuming or whatnot—• viduals are ruined, so far as it is necessary to avoid the per- artistic or interesting effect is fectly monotonous use of any concerned, by over-ornamenta- one thing, and it is necessary to tion, and carpets, rugs and all emphasize cer-tain spots incertain ways sothat the eyegoes to thoseplaces. We usethat method inthe best ar-ranged rooms,best wall cover-ings, textiles,and rugs, andin a very deli-cate and decentway in cos-tumes, by in-troducing a bitof ribbon, asmall jewel inthe properplace, a bit of VerticalTurret Iathe 42-INCH MAXI-MILL TYPE HavLos ooc Swivel Turret Head ind one Noo-swiveling Side Turret Head. Meeting, mora ocsriy ibaa M17 oibar ouchloe tool offarvd. tbmdcaund* of lodir and of (he future tor Extreme Power,Great Riffidity. CoDlioued Accuracy, Cooveoieoceof


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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912